SGB became the official apparel partner of the Metropolitan Golf Association in January 2024. The Met is one of the oldest and largest golf associations in the country, boasting over 500 member clubs and 150,000 golfers.

SGB is entering into its second year of a two-year deal with the PGA Tour called the Preferred Retail Partner program. This partnership a lows us to use the the tournament mark for WM Phoenix Open and The Players Championship for online sales on our channels.

SGB renewed its longstanding partnership with Cluck Media (The Fried Egg, Shotgun Start Podcast) in January 2024. It’s been one of the most successful marketing partnerships to date, one that provides both awareness as we l as bottom line sales. The Fried Egg is a media platform founded by Andy Johnson, dedicated to covering golf course architecture. The Shotgun Start is a weekly podcast co-hosted by Andy Johnson and Brendan Porath which covers cultura ly relevant topics in professional golf.

Dormie Network is an innovative private club model that has full ownership of (7) private clubs in the US a lows its members access to all. They are a key wholesale account for us where our brands have a significant footprint in their shops and for their gifting. They have an active marketing team that is more than wi ling to pair up for giveaways and promotions. Gabby Steiner, the lead buyer for Dormie Club (NC), is a great ambassador for our brands and can help with access and content as needed.