F&G Origin Story

Born on the Fairways of Tradition

Our founders imagined themselves designing apparel in the summer of 1955 – a time when legends like Jimmy Demaret, Ben Hogan, Sam Snead, and Byron Nelson dominated the links. That vision set the tone for our brand: to capture the timeless mid-century elegance of golf and bring it to the modern player. From day one, we set out to represent the full history of golf, from the clubhouse to the course

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More Than Apparel

The Connections We Cherish

Golf is about people – friendships, family traditions, and handshakes on the 18th green. Our true benchmark isn’t just in sales, but in the relationships the game cultivates. Fairway & Greene clothing has been part of father-son outings, charity tournaments, and lifelong foursomes. Those shared moments are what we prize most.

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